Founded in Pienza, in 1972
Bottega Verde was founded in Italy, between Florence and Siena:
in Pienza, a small Tuscan town listed by UNESCO on account of its natural,
artistic and cultural heritage.
This home to tradition, which nestles amongst hills, vineyards and wheat fields,
was opened in 1972 as a small herbalist shop with a passion for artisan
production and sale of Cosmetics based on natural active ingredients.

Italy's No.1 today
Bottega Verde was already an extremely interesting business in the early 90s:
authentic, sincere and dedicated to women, but with a great deal of potential
to achieve more.
The Group that purchased Bottega Verde - with a good deal of business
experience after years in the direct marketing sector - decided to focus on the
Cosmetics sector, and with enthusiasm and intuition, it transformed
Bottega Verde into a nationwide success.

Bottega Verde: important dates
1972: starts life as a small herbalist store in Tuscany
1996: the first pilot store was opened, making the way for the single-brand
stores to come
2000: the e-commerce site opened its on-line doors
2010: Italy's n°1 business manufacturing and selling cosmetics containing
natural active ingredients, with more than 6 million clients.